Rethinking Sustainability
For us, sustainability is not an add-on, but an integral part of product development.
It is reflected in the choice of materials, the origin of the fibers, the type of processing, and the longevity for which we design our products.
We don't follow trends. For us, sustainability is the consequence of a single aspiration: the highest quality. A piece that lasts for years, ages well, and can be repaired is the true form of responsibility. This idea guides every decision along our value chain.
"For us, sustainability is a holistic mindset. It's about designing with clear intention, consciously considering every step, and creating clothing that feels special—while putting as little strain on the planet as possible."
— Dario P., Co-founder
Every fiber counts
We work primarily with natural fibers.
Wherever possible, we rely on materials from regenerative agriculture, with organic certification being our minimum criterion. We deliberately limit the use of synthetic fibers and only use them where functionality or durability requires it.
We do not see natural materials as a stylistic device, but as the basis for comfort, durability, and reparability.
Materials are not chosen, they are co-created.
Whether wood-based fibers, fabrics made from Swiss wool, or biodegradable materials, our fabrics combine sustainability with natural performance.
We produce exclusively in Europe and source most of our fibers and fabrics from European suppliers. We know our producers personally, down to the fiber level. We have visited most of them along the entire supply chain.
"Every garment we make is an opportunity for us to rethink what clothing and the future of fashion can be."
— Dario G., Co-founder
The four principles that guide how we think, design, and make.
Materials
Sustainability begins with the raw material. We develop materials made from Swiss wool, recycled natural fibers, and innovative natural raw materials – renewable, recyclable, durable, and biodegradable.
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Circular Economy
Every garment is designed for the circular economy, wherever possible as a mono-material construct for easier recycling. We offer a comprehensive repair service for all products and take back every piece at the end of its life to ensure the best possible recycling.
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Transparency
We know our producers personally, right down to the fiber level. We have visited most of them ourselves along the entire supply chain. Together with our European partners, we work with traceability and transparent product passports that make materials, origin, and the people behind each garment visible.
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Longevity
Timeless design, the highest material quality and a comprehensive repair service for all products extend the lifespan of each individual piece. A garment that is worn for a long time is the most effective form of sustainability.
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