New arrivals

New T-Shirts
The new Supreme and LEGNA T-shirts are here. Enjoy maximum comfort and timeless design with elegant T-shirts made from the finest natural fibers.
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New colors
The LEGNA-MERINO sweaters are now available in additional colors. The innovative blend of the finest wood fiber and the finest merino wool makes them cozy and soft and timelessly elegant.
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Artisanal Cap
Our popular Artisanal Cap is back. Handcrafted in a specialized hat factory in Northern Italy from fine Merino wool remnants.
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Innovation meets elegance
Discover the perfect symbiosis of the finest merino wool and innovative wood fibers. Breathable, temperature-regulating, and timelessly elegant. Ideal for cooler summer evenings.
Made in Switzerland Coats

Made in Switzerland
Traditional craftsmanship meets innovative designs and attention to detail. Manufactured in a specialized Swiss factory, LANA stands for the highest quality and timeless elegance.
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INSPIRE WITH SUSTAINABLE INNOVATIONS.

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MAKE AN IMPRESSION, BUT NOT IN NATURE.

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Blog posts

Wool from regenerative agriculture
Luxury that begins with the fiber: Our new Merino collection stands for conscious style and the highest quality – made from extra-fine, regeneratively sourced wool. Through ZQRX-certified farms an...
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How to care for your clothes properly
Nachhaltige Kleidung ist mehr als nur ein Trend – sie steht für Verantwortung, Qualität und ein bewusstes Leben. Und genau deshalb verdient sie auch die richtige Pflege. Mit ein paar einfachen, abe...
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T-Shirt as a Service – you are (still) ahead of your time
An idea that lasts When we launched the “T-Shirt as a Service” concept, it was much more than a new sales model for us – it was a bold step towards a real, tangible circular economy. Initial i...
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