Regenerative Merino
The luxury of regenerative agriculture
Luxury begins with the material
Our new material collection begins where true luxury is created: with the fiber itself. Our extra-fine Merino wool comes from sheep raised on regenerative farms in natural environments – raised with respect, patience, and dedication. The result is a fiber that not only impresses with exceptional softness and quality, but also tells a story of caring for animals and nature.
This wool is at the heart of our collection – it is the result of regenerative principles that go far beyond sustainability.
Why regenerative agriculture?
Regenerative agriculture is a system. A look into the past and future. It stands for:
Rebuilding of living, fertile soils
Promoting natural water cycles
CO₂ sequestration naturally through healthy soils
A balance between animal welfare and environmental care
These methods not only form the ecological basis of our work, but also enable the production of Merino wool of incomparable quality.
Extra-fine merino wool
Our Merino wool is more than a raw material – it is a promise:
- Exceptionally soft and skin-friendly
- Naturally temperature-regulating and breathable
- Odor-resistant and long-lasting comfort
This exclusive fiber allows us to create garments that combine modern design with traditional craftsmanship – setting new standards for conscious luxury.
Product with a story
Every piece in our collection is transparently documented from its origin to the last stitch:
Wool from certified, regenerative farms
Careful processing in a specialized family business in Lithuania
Finishing with the latest technology and a sense of quality
Transparency is not an extra for us – it is an expression of our promise of quality.
Shop the look
Shop the look
What’s special about our ZQRX wool
ZQRX is an innovative wool program that goes beyond sustainability. It represents regenerative agriculture that actively promotes soil quality, biodiversity, water management, emission reduction, and the well-being of local communities.
Based on the renowned ZQ standard, ZQRX combines the highest wool quality with a clear vision for the future: real, measurable change. Using the ZQRX Index – a comprehensive rating system – over 500 wool farms are supported in their transition to regenerative practices and continuously improved.
ZQRX wool comes exclusively from farms that exceed established standards, embrace a regenerative mindset, and consider animal welfare their highest priority.
