New arrivals

New partnership
Since September 2025, we have been providing SWISS Business Class guests on selected long-haul flights with a specially developed sleep shirt.
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New T-Shirts
The new Supreme and LEGNA T-shirts are here. Enjoy maximum comfort and timeless design with elegant T-shirts made from the finest natural fibers.
To the T-shirts
New colors
The LEGNA-MERINO sweaters are now available in additional colors. The innovative blend of the finest wood fiber and the finest merino wool makes them cozy and soft and timelessly elegant.
To LEGNA MERINO
Innovation meets elegance
Discover the perfect symbiosis of the finest merino wool and innovative wood fibers. Breathable, temperature-regulating, and timelessly elegant. Ideal for cooler summer evenings.
Made in Switzerland Coats

Made in Switzerland
Traditional craftsmanship meets innovative designs and attention to detail. Manufactured in a specialized Swiss factory, LANA stands for the highest quality and timeless elegance.
Discover LANAINSPIRE WITH SUSTAINABLE INNOVATIONS.

LEAVE AN IMPRESSION, BUT NOT IN NATURE.

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Over 10,000 satisfied customers and over 1,000 reviews.

Blog posts

Wool from regenerative agriculture
Luxury that begins with the fiber: Our new Merino collection stands for conscious style and the highest quality – made from extra-fine, regeneratively sourced wool. Through ZQRX-certified farms an...
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How to care for your clothes properly
Nachhaltige Kleidung ist mehr als nur ein Trend – sie steht für Verantwortung, Qualität und ein bewusstes Leben. Und genau deshalb verdient sie auch die richtige Pflege. Mit ein paar einfachen, abe...
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T-Shirt as a Service – you are (still) ahead of your time
An idea that lasts When we launched the “T-Shirt as a Service” concept, it was much more than a new sales model for us – it was a bold step towards a real, tangible circular economy. Initial i...
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