Own material development

The actual foundation stone for Muntagnard was laid in 2019. The goal was to reuse the mostly unused Swiss wool for high-quality fashion. Since no one was making such woven fabrics from Swiss wool anymore, the two Muntagnard founders threw themselves into the development themselves and, together with Swiss and Italian partners, created the fabric for the iconic Swiss wool coats LANA.

Market entry

The first Muntagnard product was launched in January 2020. The LEGNA T-shirt was such a sensation at the time due to its composition and construction that it was named the world's first certified plastic-free garment ( here ). To this day, the LEGNA T-shirt made of wood fibers is the absolute bestseller at Muntagnard and can no longer be imagined without it in the product portfolio.

Winter protection

Unfortunately, the Corona pandemic also hit Muntagnard at the worst possible time. After putting everything on one card, no more garments could be produced from April 2020 because all production partners were in lockdown. Due to a request from the canton of Graubünden, the team worked on a new project during this time: masks for winter sports. A mask solution was developed within a very short time that provided thousands of snow enthusiasts with additional protection during the pandemic.

The restart

For almost 1.5 years, Muntagnard's focus was almost exclusively on the distribution of winter masks and the actual core business had to be put on hold due to production losses. Of course, there was diligent development in the background so that the actual launch of the Muntagnard clothing brand could be made in autumn 2021. At this point, the transformed Muntagnard AG already had several employees and the focus was once again exclusively on outerwear for women and men. The first LANA jacket made in Switzerland was launched in September 2021, an enormously defining milestone for the still young company.

Sustainably innovative

In 2022, diligent was continued. The product portfolio was supplemented with the award-winning MIUTEC line, along with coats, sweaters and T-shirts from natural fibers. A product line that is committed to the reinterpretation of functional clothing and where the jackets are again in the center. In November 2022, the hard development work was even rewarded with the prestigious ISPO Award. In cooperation with the Swiss Innovation unit The Miutec ISO Jacket not only received an ISPO Award, but also won the audience award as the most innovative product of the year.

New ways

After initial attempts in retail trading with selected retail partners, Muntagnard decided at the end of 2022 to focus its strategy on a pure direct-to-consumer brand. This means that since the beginning of 2023, Muntagnard products have been sold exclusively through the company's own channels. This new path was further reinforced with the opening of the Muntagnard flagship store in Chur.

The Swiss fashion brand

As one of the few remaining Swiss fashion brands, the focus remains on Switzerland. Sustainable textile innovations can be experienced through our own online shop and additional Muntagnard shops in strategically relevant locations. With the opening of the next Muntagnard shop in the heart of Zurich in March 2024, the brand identity and positioning will be further strengthened.