Born in the Swiss mountains
In a world dominated by short-lived trends and mass production, Muntagnard was founded with a clear mission: to create timeless favorites that make an impression, but not in nature. At the heart of our belief is a simple but powerful principle:
“When we create something, it must meet the highest standards – with integrity, vision and perfection.”
Switzerland is synonymous with excellence and precision - a heritage that has endured for generations. Muntagnard continues this tradition, not with watches or engineering, but with timeless clothing inspired by the permanence of the Alps.
The search for the best jacket
What if a jacket could be more than just clothing?
What if it embodies everything Switzerland is famous for – precision, quality and understated elegance?
What if tradition, authenticity and innovative sustainability come together?
These questions drove us to develop the iconic LANA coat and thus lay the foundation for Muntagnard. Based on the strictest criteria of the circular economy and manufactured in a specialized Swiss traditional costume factory.
Why wool? Why Switzerland? A perfect synergy
In the rugged, majestic landscapes of the Swiss Alps, wool has protected generations for centuries. It is nature's most extraordinary material: breathable, durable, warm and renewable.
For us, wool is not just a material, but a symbol of our origins, our closeness to nature and our awareness of quality.
By producing our coats in Switzerland, we preserve local craftsmanship and breathe new life into traditions that have lasted for centuries.
Why we do what we do
Muntagnard exists because we believe that the world needs new impulses and that clothing should be so much more than a consumable item.
We are not here because the world needs yet another coat, but because the world needs craftsmanship instead of mass production, deserves longevity instead of disposable products, and needs authenticity and passion instead of mindless consumption.
Our wool coats are a declaration of love for Swiss excellence. They are a sign of what is possible when we take the time to create with care and are inspired by nature and our origins.
From the Mountains to You
Our journey began in the Swiss mountains - inspired by nature, tradition and the desire to create something extraordinary. That journey continues today - with every T-shirt we make, every fabric we develop, every seam we perfect and every person who joins us.
We believe in sustainable innovations and want to excite and inspire with timeless favorite pieces.
«We are convinced that today’s
global challenges require entrepreneurial solutions that challenge existing conventions and show new, innovative ways of doing business.»
Co-founder Dario P.
History of Muntagnard
Founding of Muntagnard
After around 10 months of intensive research by the two founders, Muntagnard GmbH was founded in spring 2018. At the time, it was conceived as a groundbreaking side project to show the textile world that clothing can be both high-quality and sustainable. Who could have known back then that this journey would go so much further.
Own material development
The actual foundation stone for Muntagnard was laid in 2019. The goal was to reuse the mostly unused Swiss wool for high-quality fashion. Since no one was making such woven fabrics from Swiss wool anymore, the two Muntagnard founders threw themselves into the development themselves and, together with Swiss and Italian partners, created the fabric for the iconic Swiss wool coats LANA.
Market entry
The first Muntagnard product was launched in January 2020. The LEGNA T-shirt was such a sensation at the time due to its composition and construction that it was named the world's first certified plastic-free garment ( here ). To this day, the LEGNA T-shirt made of wood fibers is the absolute bestseller at Muntagnard and can no longer be imagined without it in the product portfolio.
Winter protection
Unfortunately, the Corona pandemic also hit Muntagnard at the worst possible time. After putting everything on one card, no more garments could be produced from April 2020 because all production partners were in lockdown. Due to a request from the canton of Graubünden, the team worked on a new project during this time: masks for winter sports. A mask solution was developed within a very short time that provided thousands of snow enthusiasts with additional protection during the pandemic.
The restart
For almost 1.5 years, Muntagnard's focus was almost exclusively on the distribution of winter masks and the actual core business had to be put on hold due to production losses. Of course, there was diligent development in the background so that the actual launch of the Muntagnard clothing brand could be made in autumn 2021. At this point, the transformed Muntagnard AG already had several employees and the focus was once again exclusively on outerwear for women and men. The first LANA jacket made in Switzerland was launched in September 2021, an enormously defining milestone for the still young company.
Sustainably innovative
In 2022, diligent was continued. The product portfolio was supplemented with the award-winning MIUTEC line, along with coats, sweaters and T-shirts from natural fibers. A product line that is committed to the reinterpretation of functional clothing and where the jackets are again in the center. In November 2022, the hard development work was even rewarded with the prestigious ISPO Award. In cooperation with the Swiss Innovation unit The Miutec ISO Jacket not only received an ISPO Award, but also won the audience award as the most innovative product of the year.
New ways
After initial attempts in retail trading with selected retail partners, Muntagnard decided at the end of 2022 to focus its strategy on a pure direct-to-consumer brand. This means that since the beginning of 2023, Muntagnard products have been sold exclusively through the company's own channels. This new path was further reinforced with the opening of the Muntagnard flagship store in Chur.
The Swiss fashion brand
One of the few remaining Swiss fashion brands will continue to focus on Switzerland. Via your own online shop as well as additional Muntagnard Shops in strategically relevant places are made tangible. With the opening in March 2024 of the next Muntagnard Shops in the heart of Zurich, the brand identity and positioning is additionally strengthened.
The way we talk about sustainability is different.
For us, sustainability is a springboard, not an end point.
It is a lever for innovation, for further development, for improvement.
We never stop developing.
We are inspired by the wild unknown.
We dare to go on not committed ways.
Courage lies in the exploration.
Inspiration lies in naivety.
We see adventures in uncertainty.
The most beautiful things are those that we rediscover.
For us, less means.
Less hustle and bustle, less uncertainty, less of the same.
Less because someone else said we should do it.
React less and act more.
More simplicity, more satisfaction, without compromises.
Go more your own way, without a doubt.
our bestsellers
Developed in Switzerland
We develop everything in Switzerland and produce in Switzerland and the EU
