For us, LANA is not a single raw material. It is an answer to diverse requirements for functionality, comfort, and durability.
Wool regulates, is breathable, and lasts for generations. In our material strategy, we utilize its entire spectrum – precisely tailored to the respective product.

Swiss Alp Wool | The Origin
Strong. Structured. Undiluted.
The wool of the white Alpine sheep is shaped by the alpine climate. It is more robust than Merino wool and more demanding to process. We use it for our specially developed Swiss LANA fabric – a material with clear origins and a unique character for our coats.

ReWoolution | The Cycle
Existing fibers, redefined.
In cooperation with our Italian partners, we process high-quality production waste and used textiles into new yarns and fabrics.
ReWollution means: Circularity as a quality feature, not a compromise. For products that value resources.

Regenerative Merino Wool | The Future
This fiber comes from farms that prioritize soil regeneration and biodiversity. Extra-fine merino wool that makes a difference not only on your skin, but also where it originates. The foundation for our finest and highest-quality knitwear.
Swiss by Design: The Art of the Choice
We don't simply substitute qualities, we select them.
Not every wool suits every product or cut. We make our decisions based on function, construction, and the intended wearing experience.
This is what we mean by Refined Natural Comfort: The right fiber in the right place.
Synergies of Fibers
Perfection often lies in the combination. For example, we deliberately mix wool with our wood-based LEGNA fibers to enhance wearing comfort, refine the drape, or increase functionality. The result is a new, hybrid quality that combines the best of both worlds.










