Wool from regenerative agriculture

Luxury begins with the material

In our view, true luxury begins with the material, in this case, the fiber. Our new Merino collection addresses this very issue – with an extra-fine wool that not only impresses with its exceptional softness and quality, but also with its origins on regenerative farms.

These sheep live in a natural environment, cared for with respect and care. The wool they produce is more than just a material—it is the result of a philosophy: regenerative, transparent, and future-oriented.

Why regenerative agriculture?

Regenerative agriculture isn't a trend—it's a response. A response to depleted soils, threatened biodiversity, and the growing responsibility of brands to think beyond sustainability.

This system puts nature at its center and creates long-term resilience through targeted methods such as humus buildup, holistic pasture management, and CO₂ sequestration. At the same time, it improves animal welfare, water quality, and biodiversity – with measurable, lasting effects.

For us, this means: Merino wool that is not only better for nature, but also for the skin.

Extra-fine merino wool – quality you can feel

Our merino wool is fine, durable, and functional—a true all-rounder in the premium segment. It is:

• Particularly soft and skin-friendly – ​​even for sensitive skin

• Naturally temperature regulating – ideal for all seasons

• Odorless and breathable – for long-lasting comfort

These characteristics make our Merino collection the perfect combination of modern design and traditional craftsmanship – with a clear commitment to aesthetics and responsibility.

ZQRX – The promise behind the fiber

Our wool comes from the ZQRX program – a leading international standard for regenerative Merino wool. ZQRX was developed to go beyond conventional sustainability standards and create real, measurable change.

The ZQRX Index continuously monitors and improves farms in 15 areas – from soil and water to animal welfare and social responsibility. The goal: healthy ecosystems, respectful treatment of animals, and the promotion of strong local communities.

ZQRX stands for a new definition of quality: It doesn't start with the product, but with the soil and the living beings.

Products with origin and attitude

From the origin to the finished garment, we value uncompromising transparency:

• Wool from certified, regenerative farms

• Processing in a family business in Lithuania with a sense of quality

• Finishing with the latest technology and a great deal of sensitivity

Our collection isn't just beautiful—it tells a story. It's about responsibility, about real progress—and about the future of luxury.