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OWN YOUR STYLE.

NOT YOUR T-SHIRT.

Welcome to TaaS

The T-Shirt-as-a-Service

At the beginning of November we start a new era for fashion. We offer the first T-shirt-as-a-service model.

For CHF 6 per month you will receive an exclusive T-shirt in the subscription model. At the end of the service life, each piece is completely recycled and returned to the production cycle.

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What does this mean for you?

You get a new high quality Muntagnard T-shirt and you can comfort as with any other Muntagnard Enjoy the product.

Instead of buying the product, you only pay for its use.

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At the end of the 6-month minimum term you have three options:
  • You continue to use your T-shirt and benefit from a cheaper subscription price.
  • You send your T-shirt back and get a new one at the existing subscription price.
  • You end your subscription and send us your T-shirt back.


If you want to know more, you will find more information in the FAQs below.

About the T-shirt

For the subscription we use a t-shirt made of high quality Pima cotton. A comfortable, elegant shirt that is extremely fine and durable thanks to the extraordinary cotton quality.

It is important for the process of recycling and in general the circular economy is that the T-shirt is made of only one material. The complete T-shirt (fabric, sewing thread, etc.) consists exclusively of the highest quality cotton.

Swiss recycling innovation

One of the biggest challenges in the fashion industry today is the actual recycling of the clothes. The use of the fibers and quality assurance proves to be extremely difficult and complex. With Säntis Textiles we have found a Swiss partner who ideally complements our project and makes the use of the high -quality substances possible at the end of their life.

Over two years of development time

The idea may sound so simple, but it requires a huge amount of development work and pioneering spirit. We spent over two years working on the ideal material concept and processing in order to create a T-shirt that was as high-quality and long-lasting as possible. In addition to the product, it was also important to set up the entire supply chain before and after the T-shirt was used. We only wanted to bring the subscription to market when we could actually ensure that the products worn were recycled and actually reused.

How did the idea come about and where do we want to go?

Since the beginning of Muntagnard, we have developed everything to ensure that we can extend the useful life of our garments as much as possible. After optimizing our products in terms of quality and sustainability over the last few years, we are now taking the next step and developing a new business model: use instead of own.

In a first phase, we are testing this with a single T-shirt. If the subscription model proves to be a success for us and our customers, we will gradually expand the subscription model to include other items of clothing in our product portfolio.

About Us

Muntagnard is Romanesque and means "mountain man". We go new, unknown ways to promote sustainable innovations and make them tangible. Sustainability is not a goal for us, but the actual starting point and a lever for innovation and continuous development.

Learn more

Do you have any questions?

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Do you have any further questions?

Then send us a message using the contact form below and we will get back to you as soon as possible.